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Twice-monthly(ish) tips, musings + resources on energy-efficient marketing that centers YOU. Mary is a fangirl-for-hire who helps service providers go from feeling embarrassed (+ maybe a lil bit exploited) when creating social media to feeling delightfully expressed + in service to their audience with engaging content + consistent messaging.
THE FANGIRL FORUM Not interested in chat about full-service social media management + content strategy? Click here to stick with DIY social media chat. What's your take on personality tests* Reader? I diggg nerding out with an astrology or Human Design-curious baby -- -- but I don't like to assume things about a person based on a category. (I like to interact with a person + relate to them in real time.) I do, however, find personality tests super helpful to understand how I relate to the...
THE FANGIRL FORUM Hand up if networking events make you sweat Reader π A new life coach friend was telling me about his latest offer: a men's retreat in the Colorado mountains. Me: "Are you using social videos in your pre-launch?" Him: "I'll get my son/daughter/child/nibling to do it. They're young + get TikTok." Me: Sometimes I get caught off guard when a fellow business owner nonchalantly disregards social media + content β¨strategyβ¨ Here are some of my favorite eye-twitching misconceptions...
THE FANGIRL FORUM The powers of evil Construction delays turned a 3-month fitness studio launch with clear tasks + milestones into a 7-month marathon that couldn't grow momentum. We sold out of founding memberships in 1 weekend--yay! π But construction delayed opening by 3 months. And we struggled to build on our community's excitement. Boo! π When we met with our FB ads manager, the owner said she'd already spent $10,000 on marketing + hadn't had a full class in 2 weeks. She meant me + my...