Suosdey Reader π It's the start of Aquarius season + I'm finally ready to share a bit of my plan for 2024! But first! This is going to be the last email you're getting from mary@marychhea.com. Last fall, I changed my business name to reflect the spirit of saying HELLO to customers, collaborators + co-conspirators YOUR way. "αα½ααααΈ" Suosdey translates as an informal "hello" in Khmer, my ancestral language. And now Google + Yahoo are implementing some changes that will make your inbox a MUCH happier place! ICYMI, businesses like me + you (if you send a newsletter to folks who opted in to hear from you) must have a verified domain to send newsletters. More details here. Which all means, starting Feb 1, I'll be sending emails from sayhello@suosdeystudios.com. If you want to keep in touch, hooray! I can't wait to nerd out about energy-efficient social media, fangirl-worthy messaging + resources to help you reach more customers without a ton of extra work. Here are some things you can do to make sure we stay in touch:
And, if you no longer want to hear from me, just click K, grown-up business owner stuff outta the way! π₯³ π₯³ π₯³ I LOVE This year I want to accomplish... My word of the year is... One thing I'm giving up this year is... Welp, here's one thing I'm NOT giving up this year: SOCIAL MEDIA TEMPLATES. Templates save at LEAST 15 minutes per post, which helps when my team + are are batching 20+ posts per month for our clients. And it saves me twice that when I'm making my own IG posts.
I recommend creating your own video + graphic templates to 100% stand out on the For You Page. But if you lack design skills like me, customizing stock templates from design-forward creators like Pixistock* is a fine place to start. If growing your email list is a priority for 2024, you MUST check out Liz Wilcox's killer Email Marketing Membership* for simple weekly email templates. (This email is one of them!) My favorite social media templates come from Katie Goebel's Quick Vids Trends Report. It's perfect for solopreneurs + side hustle heroes who want to use short form social media videos to grow their organic reach + snag sales. Every report includes 6 TikTok + IG reels trends (that you can record in <3 takes) plus 30 messaging hooks to help you stand out in the crowd of short videos. You can even use them on your own stock videos, like I did for my client @sidekickcoo here, here + here. It's one small way my team + I help our clients achieve energy-efficient social media marketing. What's something you're not giving up in 2024 Reader? Hit reply + let me know so I cheer you on! #fangirlallday, β β β β β β β β |
Twice-monthly(ish) tips, musings + resources on energy-efficient marketing that centers YOU. Mary is a fangirl-for-hire who helps service providers go from feeling embarrassed (+ maybe a lil bit exploited) when creating social media to feeling delightfully expressed + in service to their audience with engaging content + consistent messaging.
THE FANGIRL FORUM Not interested in chat about full-service social media management + content strategy? Click here to stick with DIY social media chat. What's your take on personality tests* Reader? I diggg nerding out with an astrology or Human Design-curious baby -- -- but I don't like to assume things about a person based on a category. (I like to interact with a person + relate to them in real time.) I do, however, find personality tests super helpful to understand how I relate to the...
THE FANGIRL FORUM Hand up if networking events make you sweat Reader π A new life coach friend was telling me about his latest offer: a men's retreat in the Colorado mountains. Me: "Are you using social videos in your pre-launch?" Him: "I'll get my son/daughter/child/nibling to do it. They're young + get TikTok." Me: Sometimes I get caught off guard when a fellow business owner nonchalantly disregards social media + content β¨strategyβ¨ Here are some of my favorite eye-twitching misconceptions...
THE FANGIRL FORUM The powers of evil Construction delays turned a 3-month fitness studio launch with clear tasks + milestones into a 7-month marathon that couldn't grow momentum. We sold out of founding memberships in 1 weekend--yay! π But construction delayed opening by 3 months. And we struggled to build on our community's excitement. Boo! π When we met with our FB ads manager, the owner said she'd already spent $10,000 on marketing + hadn't had a full class in 2 weeks. She meant me + my...